# 2.1.1 Primary Use Cases

Individuals with long-term investments in Ether and tokens ("HODLers") can use a FlipDao money market as a source of additional return on their investment. For example, a user who owns Augur can supply their tokens to the Flip protocol and earn interest (denominated in Augur) without having to manage their assets, fulfill loan requests, or take speculative risks. DApps, machines and exchanges with token balances can use the Flip protocol as a source of monetization and incremental returns by “sweeping” balances; this has the potential to unlock entirely new business models for the Ethereum ecosystem.
